Online Brand Reputation Management is the influencing or control of an individual’s or business’s reputation. Protect your Brand’s Reputation Corporate reputation is built over the years, and ruined in days. A company’s reputation is its most valuable asset and needs to be protected. Your company could lose a lot of clients due to a single negative comment posted by an unsatisfied customer’s social profile. People like to share information and the bad comments about your business will be spread throughout the internet and you will lose out on a lot more business.