Training Program
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Training Program
MODULE-7 SEO
Search Engine Optimization
Upon completion of this course you will gain the skill to :
Implement your first SEO campagin for your website.
Understand how search engines work including key Google Algorithm changes.
Explain rhe impact of local and personalised search on Google.
Undertake keyword research and analyse competiitor websites.
Understand SEO considerations for servers and web hosting.
Understand the fundamentals of onsite seo and best practice for optimising page content.
Recognize the importance of link building and off-site optimissing for SEO
Use key SEO tools including Google Search Console.
ON PAGE OPTIMIZATION
Keyword Research
Keyword Density
Alt Tags
H1 Tags
Site Analysis
Meta Tags
Meta Description
Title Tags
Site Analysis
Meta Tags
Meta Description
Title Tags
URL Structure
Internal Linking
Original,Effective
Sitemaps
OFF PAGE OPTIMIZATION
Keyword Research
Keyword Density
Alt Tags
H1 Tags
Site Analysis
Meta Tags
Meta Description
Title Tags
Site Analysis
Meta Tags
Meta Description
Title Tags
URL Structure
Internal Linking
Original,Effective
Sitemaps
Overview of Most Popular Social Platform
MODULE-3 GA
Google Analytics
Upon completion of this course you will gain the skills to:
Develop your own cost-effective CRO strategy
Optimise paths to conversion on your website.
Use your qualitative and quantitative insights gathering.
Translate insights into actionable optimisation recommendations.
Introduction To Conversion Optimisation
What is Conversion Optimisation?
Introduction to Testing Approaches & Methodologies.
Clear definition of business goals & KPIs you want to improve.
Key Components & terms of Digital Analytics
Upon completion of this course you will gain the skills to:
Setting up Google Analytics
Account Structure.
Setting Objectives.
Universal Analytics
Upon completion of this course you will gain the skills to:
User ID
Measurement Protocol.
The Migration Process.
Product Integrations
Upon completion of this course you will gain the skills to:
AdWords
Google Search Console.
Measuring Success
Upon completion of this course you will gain the skills to:
Setting up Goals
Conversion Reporting.
Benefits of E-commerce Tracking
Using Google Analytics Report
Upon completion of this course you will gain the skills to:
Interpreting the data
Segmentation.
Dashboards and Shortcuts
Real Time Reporting
Audience Reports
Acquisition Reports
Behaviour Reports
Conversion Reports
Sharing Reports
MODULE-4 GA
Google Adwords
Upon completion of this course you will gain the skills to:
Understand the terminology and mechanics of how the bidding auction work
Create campaigns and ad groups with a full understanding of the different Setting and keyword match types.
Write compelling ad copy and implement all basic ad extensions to your disposal.
Set up basic tracking thought at use of the Google Conversion pixel
Pull reports and execute standard optimisation techniques in order to improve the performance of a campaign i.e keyword mining and bid adjustments.
What is PPC?
Introduction to Google Adwords/PPC
Terminology
Tracking Options
Tracking conversions
Linking accounts
Ad & Ad extensions
How to write great ad copy
Ad extensions
Bidding & Quality Score
What is quality score
How to improve quality score
Keywords & Match type
Keyword Methodology
Match types
Negative keywords
Account setup & Access
Account structure
Goals Campaign setting
Setting and reporting
MODULE-6 EM
Email Marketing
Upon completion of this course you will gain the skills to:
Understand how email marketing fits into your digital marketing strategy
Effectively design and structure newsletter content in line with best practice principles be aware of the advantages and disadvantages of email and permission based marketing.
Learn how to apply tracking and conversion metrics to your newsletter to test your campaigns.
Learn about various tools for email marketing and campagin management.
Start to execute successful email campaigns.
Introduction to Email
An introduction to email marketing and how it fits into an overall digital marketing strategy
The pros and cons of email and permission-based marketing,types of email, defining goals & metrics,and legal considerations
Content and Development
How to correctly write, devlop and ultimately send an email
Best practice and principles for email development and sending
Getting Started
Setting up email marketing campaigns
Learning how to cart striking newsletter designs that conform to international best practice principles
Email Marketing optimisation
Setting up email marketing campaigns
Learning how to cart striking newsletter designs that conform to international best practice principles
How email marketers should structure their newsletter content
MODULE-7 SEO
Conversion Optimisation
Upon completion of this course you will gain the skills to:
Develop your own cost-effective CRO strategy
Optimise paths to conversion on your website.
Use qualitative and quantitative insights gathering.
Translate insights into actionable optimisation recommendations.
Understand the pros and cons of different testing approaches and methodologies.
Introduction to Conversion Optimisation
What is conversion optimisation?
Introduction to testing approaches & methodologies.
Clear definition of business goals & KPIs you want to improve.
CRO Tools & Proven Strategies
User discovery & personal targeting
Landing page & e-commerce considerations.
Tested & Proven Optimisation Methodology
Test scheduling & timeline
Web analytics & important metrics.
Live user testing & tools.
Customer experience analytics.
Segmentation behavioural & technology based testing.
Wire-framing
Introduction to different testing tools
Results monitoring & analysis
Where We Are
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